Community and social policy Essay Example | Topics and Well Written Essays - 2250 words

Community and social policy - Essay Example The two features, oppression and discrimination, have become very common in making it almost impossible for individuals to move up the professional ladder in the labor market. Giddens (1993) therefore provides a definition of discrimination as the activity or action that grabs away the opportunities from a specific group, making them out of their reach. It is in this essay therefore that I will lay my focus on old age and mental illness or disability as core areas of discrimination and oppression in the society. I also will look at the similarities and differences between these core areas of discrimination I will study disability as an area of oppression in society. During my first part I will search the meaning of discrimination and oppression within our society. The significance of anti-discriminatory practice will be debated and tracked by an introduction and description of the PCS model of analyses. Thompson (1993) is used to highlight discrimination and oppression on three diffe rent levels. Oppression is a state in which a culture, group, society, state or individual have military, economic and political power that they use in such a wrong way which ends up disadvantaging the powerless in the society. Individuals carrying out the oppression are in control of those under them and therefore better placed when it comes to discriminating against other people. This heinous act comes by just as another group that feels more special gets the mere perception that the other group exists (Cohen, 1988). It is the various groups existing in the society that makes it easier for these forms of discrimination to take place; with the knowledge of the weaker group, therefore forming attitudes against one another. Mental health problem is a term that encompasses a great deal of problems that have an effect on the way an individual carries out with their day to day living. According to The World Health Organization (WHO,

Manchester united brand vision Essay Example | Topics and Well Written Essays - 750 words

Manchester united brand vision - Essay Example These numbers have become major attractions to the sponsors of the club including AIG, Nike, Chevrolet, Vodafone and so on. A brand represents product development and history (Kotler , Armstrong and Wong, 2008). However, the owner and managers have the power to maintain a brand. Manchester United has a long history of attractive victory matches. The club has owned 19 league titles and over 20 other champions. To retain their position, it has to continue playing high level over a long period. Moreover, the club was established over 100 years ago, thereby gaining global fan bases. Therefore, the fans tend to tie their love for the club by purchasing Manchester United costumes, equipment and other accessories. This makes Manchester United as an attractive proposition in the international marketplace. Sponsorship allows inclusion of the company brand logo on the Manchester United playing kit, the right to use the club logo in promotions and advertisements at the Manchester United games (Beech and Chadwick , 2007). It also allows the sponsors to feature in the Manchester United marketing materials such as magazine, internet and program matches. The association with the club will play a significant role to the sponsor brand. These benefits include promoting and enhancing the sponsor brand, there retaining and attracting new customers. The fans and the supporter of Manchester United are the core attribute of its brand. This is an added advantage to the brand over other football clubs because it is regarded as an emotional bond. As a result, Manchester United brand is growing faster than other sport brands. It is growing faster and further beyond other traditional sport brands worldwide. Research indicates that the club customer database is over 10 million and, it is forecasted to continue growing (Lagae, 2005). Manchester United is referred to as a distributor brand due to its characteristics and attributes. It has sponsors from various