Corporate Planning Coursework Example | Topics and Well Written Essays - 1000 words

Corporate Planning - Coursework ExampleThe theatre director can then postpone the finale or take no action. The foster reason why managers may fail to base a decision is need to maintain the status quo. The federation may be performing extremely well and the manager may wish to pursue existing strategies to maintain good performance. Alternatively, the manager may be undergoing proud pressure to comply with existing rules, policies or procedures. Consequently, the manager will have little room to bring on change. Therefore, maintaining status quo becomes better option.Sales forecasting is one of the core functions of the sales and marketing department. Sales forecasts mustiness be realistic and inspiring to the sales and marketing department as well as to other departments of the company. Inspiring and achievable sales forecasts can be achieved by considering internal and external factors that affect companys performance. The first issue is the internal environment of the co mpany. Internal environment of the company is comprised of break strength in the sales and marketing department, finance department and production department. The key personnel in the preceding(prenominal) key departments should be involved during sales projections. According to Haines (2008), sales executives should set their own sales targets. The managers of key departments proceed to discuss the targets and check if they are achievable. For example, the production managers confirm if sales targets are in bicycle-built-for-two with the production capacity and finance managers confirms if the targets are in line with companys revenue targets. The second factor to be considered when a company makes sales forecast is the external environment. External environment imply the competition, purchasing power of the consumer, political events, fashion and styles, changes in population, and the state of the economy. The sales forecast team should make use of facts from the